Business Analyst, Cust Mktg

Overall Job Summary

This role is responsible for supporting all functional areas related to customer analytics.  This role will use customer data to help identify opportunities, improve broader understanding, and answer business questions related to our customers.  In addition, this role is expected to be a subject matter expert in the TSC Customer Database for all business partners.

Essential Duties and Responsibilities (Min 5%)

  1. Become a functional expert in customer data, which includes but is not limited to defining data elements, providing input on data structure, creating & maintaining business reporting, and aiding in training documentation as needed.
  2. Work cross functionally with various stakeholders across the company to identify customer data needs and provide insights, analytics, dashboarding, or reporting support
  3. Identify business opportunities utilizing various customer data elements (such as cross shopping, frequency, basket, loyalty, and segmentation data)
  4. Monitor the business each week to uncover customer trends and proactively provide insights to various stakeholders
  5. Develop and interpret customer dashboards and findings to business leadership
  6. Troubleshoot dashboards and reporting through knowledge of the databases and toolset
  7. Training end users on new reports and dashboards

Required Qualifications

Experience:  3+ years experience in Retail Analytics or related business.  

Education:  Bachelor’s Degree from an accredited college or university in Business, Statistics, Finance or equivalent experience.  Any suitable combination of education and experience will be considered.

Preferred knowledge, skills or abilities

  • Solid experience writing SQL in an analytical capacity.  Experience in other programming language(s) preferred but not required
  • Experience with Alteryx
  • Ability to summarize business problems and develop analysis to provide solutions or recommendations
  • Demonstrated experience with large data sets and relational databases
  • Experience working with Customer Data preferred
  • Experience with Retail POS or Loyalty Program Data
  • High-level written and verbal communication skills
  • Proficiency in Microsoft Office products.

Working Conditions

  • Normal office working conditions

Physical Requirements

  • Lifting up to 20 pounds
  • Reaching overhead
  • Sitting
  • Standing (not walking)
  • Walking
  • Kneeling/Stooping/Bending


This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.


You must apply or refer a friend through our internal portal


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We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

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A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

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Nearest Major Market: Nashville