Copywriter, Digital

Overall Job Summary

The Digital Copywriter will create compelling content for our digital platform. This role requires a strong understanding of brand messaging, SEO, and content strategy. The position will work cross-functionally with the marketing and product development teams to develop a consistent brand voice and messaging.

Essential Duties and Responsibilities (Min 5%)

• Develop informative and engaging copy for e-commerce listings, including product titles, bullet points, descriptions, and branded content.
• Create unique product descriptions optimized with keywords to enhance search engine visibility.
• Rigorously proofread all copy to ensure accuracy, grammatical correctness, and spelling integrity.
• Work closely with merchandising and marketing teams to brainstorm and develop content.
• Conduct thorough research on product categories and top competitors to identify best practices and opportunities for our listings to stand out.
• Collaborate with vendors and brands to edit and modify copy according to their specific guidelines and content expectations.
• Demonstrate proficiency in computer technology, organizational skills, and time management to meet deadlines effectively.
• Partner with marketing, operations, and customer experience teams to improve copy, communication, and content development.

Required Qualifications

Experience: 3+ years’ experience in agency or coporate copywriting role

Education: Bachelor’s degree from an accredited college or university in Communications, English, Journalism, advertising, professional writing, or other related field.  Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

• Project management platform experience preffered (i.e. Workfront)
• Proven experience as a Product Copywriter, Copywriter, or similar role.
• Exceptional writing and editing skills
• Strong understanding of online marketing campaigns and SEO principles.
• Excellent time management and organizational skills.
• Ability to work independently and collaboratively.

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Please visit this link (https://www.tractorsupply.careers/content/Our-Benefits/?locale=en_US) for more specific information about the benefits and leave policies applicable to the position you’re applying for.