Director, Personalization & Data Science

Overall Job Summary

The Director of Personalization and Data Science is responsible for defining and delivering our customer personalization strategy leveraging our robust customer data.  This encompasses the supervision of the team members, process, and technology to support customer data modeling and insights, data engineering, and targeted campaigns (prioritization, setup, execution, and measurement).  In addition, this role oversees the measurement and reporting of all digital analytics (such as digital, social, email, etc.) and provides recommendations to the business.  The expectation is that this role will drive customer retention and spend growth while increasing customer satisfaction through the facilitation of highly relevant and cross-channel communications.  This role will also drive improvements in our digital/social investments.  

This role will provide cross-functional leadership with regular updates on progress (including preparation for key internal and external meetings) and manage the associated budget and resources.  Periodically, this role will need to assist the Customer Insights organization on more time sensitive and advanced analysis.  This role may be asked to participate in broader enterprise strategic initiatives.  

The Director of Personalization and Data Science will direct the work of the Senior Manager of Campaigns, the Analysts responsible for Data Engineering, Data Science, and Digital Analytics, as well as external technology and analytical support agencies.   This role will collaborate closely with Customer Insights, CRM, Neighbor’s Club, National Marketing, Digital, Omni-channel, and IT functions to align and deliver cross-channel personalization.  Networking with non-competitive retailers and presenting at key conferences related to this specialty will be encouraged based on internal alignment.         

This role, as a senior marketing leader, is expected to exemplify our missions and values and help recruit and develop the talent in our customer strategy, personalization, and analytic functions.      
 

Essential Duties and Responsibilities (Min 5%)

  • Define and execute the customer personalization strategy for our company
  • Collaborate with key internal stakeholders to share and enroll them in the personalization roadmap and align on campaign schedule
  • Oversee the measurement and reporting of digital and social investments as well as the impact of targeted campaigns across all channels including but not limited to email, digital, social, website, and Push notifications
  • Make recommendations to enhance Digital campaign investments
  • Understand all customer facing systems such as our EDW in Snowflake, ODS, Epsilon, Adobe platform (Campaigns, Analytics, Target, DAM), Azure Cloud environment, OMS, POS, and digital channels and shape the IT roadmap related to our personalization technology suite
  • Regularly prepare and present findings and recommendations to Marketing, TSC leadership, and external stakeholders related to personalization, digital analytics, and customer trends/health
  • Partner closely with the customer insights team to ensure the business has a comprehensive understanding of our customer behavior and the impact on our business (supporting time sensitive and advanced analysis as needed)
  • Ensure execution excellence across all personalized campaigns (including quality checks of customer models and coding)  
  • Manage budget and resource needs to support personalization roadmap
  • Develop our customer analytics and personalization talent and foster team member engagement
     

Required Qualifications

Experience: 8-10 years’ experience in Analytics, IT, Data science, Reporting, Statistical Analysis, or a related field required.

Education: Bachelor’s degree in Business, IT, Analytics or Marketing required.  MBA preferred.

Preferred knowledge, skills or abilities

  • Experience leading internal and external customer analytics and personalization resources 
  • Minimum of 5 years’ experience with coding languages such as SQL, Python, R, or similar  
  • Proven ability to translate business goals into analytical projects and recommending solutions
  • Direct experience with large-volume customer data sets required
  • Experience with personalization suites (Adobe Campaign, Target, DAM, Analytics)
  • Experience with connecting multiple disparate data sources in the course of analysis required
  • Experience with cloud based analytical tools required (MS Azure, Snowflake, or similar)
  • Experience with visualization tools required (Tableau, PowerBI, or similar)
  • Experience managing budgets and resources
  • Proficiency in Microsoft Office products
  • Ability to speak, read and write effectively in the English language

#LI-DNI

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

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CONNECTION

Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it.

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EMPOWERMENT

We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

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OPPORTUNITY

A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

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Nearest Major Market: Nashville