Manager, Merchandising Go to Market & Promotions

Overall Job Summary

The Manager of Merchandising Go to Market & Promotions plays a critical role in bridging strategic intent and executional excellence across merchandising, marketing, and planning teams. This position is responsible for managing core promotional processes and execution, leading the coordination of outbound marketing efforts, supporting enterprise-level merchandising strategies, and ensuring the alignment and continuity of retail themes and customer-facing messaging. This role is both analytical and cross-functional, working at the intersection of category management, marketing, and operations to deliver business results through flawless campaign and promotional execution.

Essential Duties and Responsibilities (Min 5%)

The Manager of Merchandising Go to Market & Promotions connects strategy with execution across merchandising, marketing, and planning to deliver cohesive retail storytelling and optimized promotional performance. This role manages key processes, ensures cross-functional alignment, and supports enterprise-level merchandising and marketing initiatives that drive business results.

Merchandise Playbook Management

• Lead the end-to-end Merchandise Playbook process to align category, planning, and marketing strategies.
• Maintain calendars, documentation, and deliverables to ensure clarity, accountability, and on-time execution.
• Facilitate alignment meetings and prepare leadership-ready summaries highlighting key themes and strategies.

Outbound Marketing Coordination

• Partner with Marketing and Merchandising to prioritize outbound marketing assets (email, social, print, digital) based on strategic goals.
• Serve as the link between Merchants and Marketing to align key messages and product stories.
• Support the creation of customer-focused marketing calendars reflecting category priorities and promotions.

Strategic Merchandising Support

• Drive execution of long-term merchandising strategies by supporting GTM readiness, campaign planning, and promotional alignment.
• Provide data-driven insights for category launches and initiatives to ensure cross-functional preparedness.
• Collaborate with analytics, finance, and planning teams to evaluate campaign ROI and performance.

Theme & Campaign Continuity

• Lead seasonal and event-based merchandising storytelling with Marketing and Merchant partners.
• Ensure consistent messaging and execution across all channels and campaigns.
• Manage campaign timelines and milestones to ensure flawless delivery.

Promotional Planning & Analytics

• Manage execution of key promotional events including Black Friday, monthly promotions, national offers, and store openings.
• Coordinate the promotional calendar to align with strategic objectives and business needs.
• Partner with pricing, finance, and analytics to assess performance, profitability, and lift of promotions.
• Identify and optimize high-performing promotional tactics while eliminating underperforming offers.
• Establish clear guidelines for offer submissions to ensure efficiency and strategic alignment.

This role requires strong project management, collaboration, and analytical skills to bridge merchandising and marketing functions. The Manager ensures promotional strategies and storytelling are cohesive, data-driven, and aligned with enterprise objectives, delivering a seamless customer experience and measurable business impact.

Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Merchandising, or related field; MBA or equivalent a plus.

Experience: 5+ years of experience in merchandising, retail planning, marketing strategy, or related functions.

Preferred knowledge, skills or abilities

• Strong project management and process optimization capabilities.
• Excellent cross-functional collaboration and communication skills.
• Experience working with merchandising systems, promotional calendars, and marketing workflows.
• Analytical mindset with ability to interpret data and translate into actionable insights.
• Adept at managing competing priorities and aligning diverse stakeholders.
• Retail or omnichannel experience preferred.

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
 
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.
 
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