Email Marketing Specialist

Overall Job Summary

This position serves as the subject matter expert for TSC’s campaign management software and is responsible for building the segmentation of customers for all campaigns across the Marketing organization. This role owns the cross functional relationship within the organization for ensuring the campaigns target audiences are built to satisfy desired business requirements, drive sales and hit target deadlines by provided documentation. In addition, this position will aid the team with data analysis requests from the Campaign Management Tool as needed by the business.

Essential Duties and Responsibilities (Min 5%)

  • Translate Marketing segmentation strategies & goals into actionable customer lists by utilizing critical thinking in combination with a Campaign Management Tool 
  • Identify Target Campaigns and ensure Segmentation is built to meet business goals, strategies, and executional deadlines of cross functional partners
  • Develop enhanced segmentation processes and appropriate business documentation to drive process efficiencies and enable a higher frequency of personalized customer communication
  • Execute segmentation strategies across all campaign types through a Campaign Management Tool 
  • Partner with IT to ensure that all needed business requirements are defined and available for needed CRM Segmentation.
  • Provides recommendations to business on needed Campaign Management Tool enhancements.
  • Work with Analytics Team to identify test & learn opportunities, build appropriate segmentation, and ensure statistically significant samples are being held out for A/B Testing

Required Qualifications

Experience:  2 years experience in Marketing, Advertising or IT.  Understanding of Retail, CPG , or Marketing Agency business needs prefered but not required

Education:  Bachelor’s Degree in Business, IT or Marketing.  Any suitable combination of education and experience will be considered.

Preferred knowledge, skills or abilities

  • Experience with customer list generation tools such as IBM Marketing Solutions, Adobe Campaign, SAP CRM, or SDL Campaigns a plus
  • Experience with SQL a plus
  • Proficiency in Microsoft Office products
  • Experience with Microsoft Visio preferred but not required
  • Speak, read and write effectively in the English language

Working Conditions

  • Normal office working conditions

Physical Requirements

  • Sitting
  • Standing (not walking)
  • Walking
  • Kneeling/Stooping/Bending
  • Reaching overhead
  • Lifting up to 20 pounds


This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.


You must apply or refer a friend through our internal portal


Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it.

Learn More


We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

Learn More


A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

Learn More

Nearest Major Market: Nashville