Mgr, Communication Products & Strategy

Overall Job Summary

This position is responsible for communication systems and the development and execution of internal communication strategies across various channels, ensuring consistent messaging and optimizing the internal communication systems to achieve strategic goals.  It also functions across the Team Member journey to support Tractor Supply Co.'s "Life Out Here" Strategy, driving incremental sales, profit, and an optimized Team Member experience.  The role is accountable for delivering expected returns on product investments, with key responsibilities including designing communication tools and plans, monitoring usage and engagement, analyzing data to measure effectiveness, and collaborating with cross-functional teams to align strategy with business objectives.

Essential Duties and Responsibilities (Min 5%)

• Define the product vision & strategy for products that support the team member journey.
• Develop comprehensive communication strategies aligned with business goals and strategy.
• Identify key audiences and tailoring tools and messaging to maximize impact.
• Maintain a product roadmap and set priorities that align with other business units, product teams, user experience, and IT teams. 
• Facilitate team member engagement through internal communication channels. 
• Communicating key company updates, strategic initiatives, and leadership messages.
• Track key communication metrics (reach, engagement, sentiment) to assess campaign effectiveness.
• Work closely with Product Owners as they translate the product roadmap and the defined Team Member experience into user stories and work with user experience and technology teams to deliver product features and functions. 
• Develop business cases that support investment in new and updated communication features and tools.
• Leverage market trends & consumer research, competitive analysis, metrics, data analysis, and team member feedback to identify business and team member experience opportunities that will position TSC as best in class.  
• Select and manage 3rd party vendor partners.
• Analyze industry trends and competitive landscape to inform communication strategies.

Required Qualifications

Experience: 6+ years of Product Management, Project Management or relevant Retail Operations Experience.

Education: Bachelor’s degree from an accredited college or university preferred.  Any suitable combination of education and experience will be considered.

Professional Certifications: None. 

Preferred knowledge, skills or abilities

• Strong analytical, problem-solving and communications skills.
• Proven ability to successfully deliver end-to-end projects, working through obstacles along the way across multiple teams and organizations.
• Clear understanding of Product Management practices and strategy
• Ability to develop a consistent multi-media internal communications strategy, thereby enhancing our internal communication effectiveness, programs and services. 
• Strong understanding of media/communications landscape and team member experience best practices.
• Strong ability to balance and prioritize the management of day-to-day business priorities along with long term strategic deliverables.
• Highly motivated self-starter who can lead and deliver in a fast-paced, ambiguous environment, with excellent organization skills and careful attention to detail.
• Extensive experience developing product strategies by understanding key business objectives; defining and mapping requirements; articulating solution risks and barriers; recommending project experience with modern software development product management practices and agile methodologies.
• Strong communication and leadership skills

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for eligible Team Members. While all Team Members have access to a broad range of rewards, eligibility and specific offerings may vary depending on the role, individual plan requirements and eligibility criteria.