Program Manager, Organic Media Strategy

Overall Job Summary

We're seeking a strategic, community-driven and creative leader to own and grow our brand’s organic social presence. This role is more than managing posts—it’s about leading the conversation, driving discoverability and keeping in touch with our customers. You'll champion bringing the spirit of Life Out Here to life across our organic channels.

This role will be responsible for growing and managing Tractor Supply’s organic channels footprint—highlighting the people, products, and values that define Life Out Here. Working closely with cross-functional teams and our paid media partners, you’ll ensure that our organic strategy is both holistic and impactful.

Essential Duties and Responsibilities (Min 5%)

Strategy & Planning

• Develop and execute a comprehensive organic media strategy across social platforms and YouTube, rooted in the rural lifestyle and customer values.
• Identify platform-specific opportunities to enhance engagement and strengthen community connection.
• Collaborate with paid media teams to ensure alignment and integration across paid and organic campaigns.

Content Creation & Management

• Lead the planning and execution of an engaging content calendar featuring store events, seasonal moments, customer stories, and #LifeOutHere themes.
• Partner with PR, creative, and content teams to develop authentic, community-first content.
• Write compelling, brand-aligned copy that reflects Tractor Supply’s voice and customer values.

Community Management and Creator/Ambassador Strategy

• Collaborate with the Social Care team to respond to community interactions (comments, messages, mentions) and drive real-time engagement.
• Cultivate relationships with rural influencers, brand ambassadors, and community leaders to expand reach and amplify storytelling.
• Support paid creator and ambassador strategy in collaboration with Integrated Media Program Managers.
• Manage team member ambassador program & friends of TSC
• Use social listening tools like Sprinklr and Meltwater to monitor sentiment, trends, and audience feedback.

Analytics & Optimization

• Track key performance indicators such as engagement, reach, and audience growth.
• Use data insights to refine strategies and inform future content direction.
• Prepare regular performance reports and recommendations to present to senior leadership.

Cross-Functional Collaboration

• Work with creative, integrated/category marketing, PR and social care teams to support the business.
• Collaborate with other media program managers to ensure omni-channel support for initiatives

Other

• Lead administrative responsibilities for tools including Sprinklr, Wyng, and other social platforms.
• Contribute to additional projects in support of broader marketing initiatives.

Required Qualifications

Experience: Minimum 5 years of experience managing social media for a consumer-facing brand, ideally in retail.

Education: Bachelor’s degree in a related field. Any suitable combination of education and experience will be considered.

Professional Certifications: None
 

Preferred knowledge, skills or abilities

Other knowledge, skills or abilities:

• Strong understanding of social media KPIs, analytics tools (e.g., Meta Insights), and performance-driven strategy.
• Familiarity with tools and platforms such as Sprinklr, Adobe Creative Suite, Canva, CapCut, Wyng, Zeta, and Skai.
• Proven ability to translate business goals into creative content strategies.
• Strong copywriting and storytelling skills tailored to social media audiences.
• Demonstrated success in managing multiple projects in a fast-paced, collaborative environment.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).

Preferred:

• • Experience working with brand ambassadors or creator programs.
  • Retail or customer service experience.
  • Collaborative, solution-oriented mindset with a passion for innovation and community engagement.

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for eligible Team Members. While all Team Members have access to a broad range of rewards, eligibility and specific offerings may vary depending on the role, individual plan requirements and eligibility criteria.