Specialist, Marketing

Overall Job Summary

The Marketing Specialist will support the development & implementation of the Go-To-Market plans and aid in creation, testing & optimization of the Content Curriculum. This position reports to the Sr. Manager, Content, driving day-to-day execution of the Content Strategy. The Specialist will coordinate with multiple channel leads including social, digital & broadcast media, email, loyalty, and website. This role will help track and communicate timelines to ensure campaigns and projects are completed on schedule. This role is also a contact for external partners and vendors, helping to facilitate feedback and manage workflow. Responsibilities include collaborating with cross-functional teams including Merchandising and Events and maintaining a Marketing Planning Calendar. 

Essential Duties and Responsibilities (Min 5%)

  • Collaborate with Marketing channel owners to maintain a Marketing Planning Calendar.
  • Work with SEO partners, writers, and developers to create and optimize blog content, helping to build a best-in-class content library.
  • Partner with Marketing Operations team on execution of Go-To-Market plans.
  • Support messaging and in-store/online execution of promotional strategy. 
  • Partner with merchandising and events team to ensure Marketing is meeting the needs of the business.
  • Collaborate with creative team on seasonal photography. 
  • Work within project management software to help organize and prioritize content requests.
  • Help prepare and refine PowerPoint presentations for seasonal cross-functional alignments.
  • Work with website team to maintain content for landing pages and make optimization recommendations based on results.
  • Work within dashboards to report on results of seasonal campaigns.
  • Work with agency partners and vendors to help manage projects for Content Strategy team.
  • Partner with Insights team to help incorporate research into Go-To-Market planning. 
  • Provide industry competitive research and reporting.
  • Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments & 3rd parties.
  • Help maintain team budget, process invoices, and help with vendor set-up.

Required Qualifications

Experience: 3-4 years’ marketing or agency experience preferred. 

Education:  Bachelor’s degree in related field.  Any suitable combination of education and experience will be considered.

Professional Certifications: None.

Preferred knowledge, skills or abilities

  • Demonstrated skills in Excel, PowerPoint, and Word
  • Strong Communication skills, both written and oral
  • Ability to identify proper word usage, grammatical and spelling errors

Working Conditions

  • Normal office working conditions

Physical Requirements

  • Sitting
  • Standing (not walking)
  • Walking
  • Kneeling/Stooping/Bending
  • Reaching overhead
  • Lifting up to 20 pounds


This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.


You must apply or refer a friend through our internal portal


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We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

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A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

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Nearest Major Market: Nashville