Sr Analyst, Customer Marketing

Overall Job Summary

The Customer Marketing Sr. Analyst is responsible for supporting all functional areas related to customer analytics.  This role will use customer data to help identify opportunities, improve broader understanding, enhance functional support of customer personalization, assist with marketing strategy / modeling / implementation, and answer business questions related to our customers.  In addition, this role is expected to be a team lead and subject matter expert in the TSC Customer Database for all business partners.

Essential Duties and Responsibilities (Min 5%)

• Become a functional expert in customer data, which includes but is not limited to defining data elements, providing input on data structure, creating & maintaining business reporting, and aiding in training documentation as needed.
• Lead high priority projects to ensure efficient, accurate, and on-time delivery
• Support and align priorities to meet customer and business needs through consistent communication with key partners
• Provide recommendations to help guide Customer Analytics strategy
• Lead internal team member training with potential to lead a direct report
• Work cross functionally with various stakeholders across the company to identify customer data needs and provide insights, analytics, dashboarding, or reporting support
• Drive implementation of Customer modeling and support deployment of personalization
• Develop and interpret customer dashboards and findings to business leadership
• Troubleshoot dashboards and reporting through knowledge of the databases and toolset
• Training end users on new reports and dashboards and modeling/implementation

Required Qualifications

Experience:  3-4 years’ experience in Retail Analytics or related business.

Education: Bachelor’s Degree in Business, Statistics, Finance, or equivalent experience. Any suitable combination of education and experience will be considered.

Preferred knowledge, skills or abilities

• Expert level SQL skills.  Expertise in other programming language(s) preferred
• Experience with Alteryx/Tableau
• Demonstrated experience leading people through training or project management
• Expertise with large data sets and relational databases
• Ability to tell the customer data story clearly and concisely for various audiences, including leadership
• Experience working with Customer Data preferred
• Experience with Retail POS or Loyalty Program Data
• High-level written and verbal communication skills
• Proficiency in Microsoft Office products
• Speak, read, and write effectively in the English language

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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