Sr Merchant, Digital

Overall Job Summary

The Senior Digital Merchant is a strategic leader responsible for driving the financial performance and digital customer experience of Tractor Supply Company’s Animal Feed and Pet Food categories—core to the business. This role owns end-to-end digital merchandising strategy, including sales, margin, inventory productivity, and omnichannel execution, while translating category strategies into compelling online experiences that drive growth and customer loyalty. Leveraging deep omnichannel or pureplay retail expertise, the Senior Digital Merchant partners cross-functionally across merchandising, planning, marketing, and supply chain to expand assortment, optimize discoverability, and elevate how consumable categories are presented and shopped online.

Essential Duties and Responsibilities (Min 5%)

• Own full P&L accountability for Animal Feed and Pet Food categories, including sales, gross margin, inventory productivity, and digital penetration.
• Develop and execute a multi-year digital merchandising strategy that drives category growth, expands assortment and enhances the customer experience.
• Partner cross-functionally with Merchandising, Planning, Supply Chain, and Marketing teams to align and execute omnichannel strategies, promotions, and seasonal initiatives.
• Lead digital customer experience improvements through optimized site merchandising, taxonomy, product content, and educational resources that drive conversion and loyalty.
• Leverage data, analytics, and customer insights to inform assortment decisions, pricing, promotions, and performance optimization.
• Build and influence strategic vendor partnerships to drive innovation, exclusive offerings, and joint business growth.
• Serve as a senior leader and influencer, elevating digital merchandising capabilities and aligning stakeholders around category vision and execution

Required Qualifications

Experience: 10+ years of progressive merchandising experience, with significant exposure to eCommerce, omnichannel, or digital-first retail environments 

Education: Bachelor’s degree from an accredited college or university.  Any suitable combination of education and experience will be considered.

Preferred knowledge, skills or abilities

• Strong strategic thinking and leadership capabilities, with the ability to translate vision into execution
• Deep understanding of digital merchandising, site experience, and customer behavior
• Advanced analytical skills, with the ability to leverage data to drive decisions and performance
• Exceptional communication and storytelling skills, including presenting to senior leadership
• Ability to lead through influence in a highly cross-functional environment
• High level of business acumen and financial ownership mindset
• Proficiency in Microsoft Office and data analysis tools

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
 
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.
 
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